UX Research | UX Design | Service Design
I help cross-functional teams achieve product decisions grounded in user behavior without costly guesswork.
This selection of work highlights experiences that enriches lives and instills peace of mind through digital technology.
Southwest Airlines
SAAS & CUSTOMER SERVICE OPTIMIZATION:
How I leveraged design thinking & product visioning to reduce agent to customer interaction time by 10%.
UX RESEARCH | DESIGN THINKING | UX EVANGELISM
Northwestern PATH
LEARNING MANAGEMENT & GAMIFICATION:
How I transformed a stale learning management platform and improved user satisfaction by 32%.
UX RESEARCH | UI DESIGN | UX WRITING
Chicago
History Museum
STREAMLINING TICKETING & ELEVATING BRAND:
How strategic research & creative direction drove 94-135% gains across key user pathways.
SURVEY DESIGN | COMPETITIVE ANALYSIS | USER FLOWS